samsung has been sharing ads on tiktok without labeling them as ai-generated, which goes against tiktok's advertising policies. while similar content on youtube includes disclosures about ai usage, the tiktok versions lack this information. both samsung and tiktok are part of the Content Authenticity Initiative, which promotes transparency in content creation, yet this practice raises concerns about compliance.
for indie game developers using tiktok for advertising, this means that any ai-generated content should be clearly labeled to adhere to platform rules. failing to do so could lead to issues with ad approval or visibility. if you plan to use ai tools for your promotional material, ensure you follow the guidelines to avoid potential penalties.
be aware that tiktok requires advertisers to disclose when content is significantly modified or generated by ai. this includes using disclaimers, captions, or stickers to indicate ai involvement. keeping your ads compliant will help maintain your account's standing on the platform.